Nintendo is notorious for creating some of the most iconic video game brands, and it goes to say that their branding for these items is mostly flawless, case and point- the Nintendo Switch logo. Here is what I love about the design:
1. It’s not symmetrical
A lot of other people have said that this aspect is their least favorite (and most annoying) of the logo, and I’d have to disagree. Symmetry is important to an extent in design, but like any rule it’s mean to be broken, and is broken for good reason.
The design mimics the controller, and is therefore more representative and consistent in it’s branding, from the digital logo to the physical controller, they mesh perfectly. Symmetry is overrated and can become boring when the design is over simplified.
2. Subject to Interpretation
The simplicity of the design for the Switch logo means that it becomes open to other interpretations rather than it just being a representation of the basic controller. One of the more obvious ones being the similarity to the famous ying-yang icon.
3. It’s Timeless
The simplicity of the Nintendo Switch logo’s design makes this particularly hard to date, and therefore a more timeless design. Nintendo could have stylized this design much more but decided to go with something that works well in monotone- a great choice in a design that will be added to numerous physical and digital mediums.